The 4 essential elements of a creative brief

Every creative project – marketing and advertising copy, a new website, visual design projects, and so on – requires a creative brief. This is a document you prepare for the creative professionals who’ll be delivering your project. But it’s more than just a Word...

How to choose the right imagery for your brand

Brand imagery has always played a role in marketing, but in this age of Facebook and Instagram, it has never been more important. To paraphrase Madonna, we’re living in a visual world, and your customers are visual girls (and boys). What is brand imagery? Brand...

The importance of knowing what you do … before you tell your customers

You know what your business does, right? It makes perfect sense to you. But does it make perfect sense to your target audience? Can your customers (and potential customers) easily define what your business does, and why it matters to them? It’s a challenge many...

5 ways to get your business noticed on crowded social media platforms

We’re spending more time online as a result of the coronavirus outbreak. Figures show that social media usage rose by 21% in March – and it’s fair to assume the trend has continued, or even increased, across April as we all adjust to life under lockdown. This presents...

The 4 essential elements of a creative brief

How to choose the right imagery for your brand

The importance of knowing what you do … before you tell your customers

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