copywriting Archives - Page 3 of 5 - Octopus Marketing

7 ways to ensure your email marketing hits the spot

Email marketing – using email to promote your business’s products or services – remains a powerful marketing channel, even in this age of social media and video. Why? Because it’s a direct line to people who actively want to hear from you. Get these communications...

Your website questions answered. Most common mistake? Best site structure? Must-have features, and more…

Forget ‘new year, new you’. How about new year, new website? If you’ve been thinking about creating (or updating) a business website, this quick Q&A will help you get started. Can you build it yourself? Only if you know what you’re doing. We get why many people...

Plan your 2022 marketing – in 5 easy steps

2021 has been…interesting. Now it’s time to clear the slate and start planning for a prosperous 2022. In this article, we show you how to create (or refresh) your marketing strategy for the next 12 months. To make life easier, why not help yourself to our handy...

The importance of knowing what you do … before you tell your customers

You know what your business does, right? It makes perfect sense to you. But does it make perfect sense to your target audience? Can your customers (and potential customers) easily define what your business does, and why it matters to them? It’s a challenge many...

5 reasons to invest (properly) in marketing

Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....

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