farnham Archives - Page 2 of 12 - Octopus Marketing

Copywriting in the age of AI: Why your brand still needs a human approach

Content is King! You’ve probably heard that countless times – and for good reason. Great content grabs attention, explains what you offer, builds trust in your brand and inspires people to take action. Businesses are under constant pressure to produce more words, more...

What do we mean by brand awareness – and how does it help my business?

We recently encountered a business owner who proudly declared: “I don’t need to do any brand awareness.” On the surface, it might sound like a bold statement – after all, if you’ve got a strong product or loyal clients, why spend energy on awareness? But in our...

Keep showing up: Visibility builds stronger brands

Keep showing up: Visibility builds stronger brands

When the economy feels a little uncertain, one of the first budgets to face the axe is often marketing. On the surface, it seems like a logical step – tighten spending, focus on operations, weather the storm. But we’ve seen this mistake made time and again. Simply:...

More than networking: the real value of building a business community

More than networking: the real value of building a business community

Growing a business isn’t simply a matter of launch, marketing tactics, efficient systems and hoping for the best. Behind every successful business is something less tangible, and often more powerful: community. Building a business community goes far beyond increasing...

Why it’s important to follow up your marketing campaigns – and how to do it

Why it’s important to follow up your marketing campaigns – and how to do it

You’ve launched your marketing campaign – content written, website updated, LinkedIn article visible in your feed, social media updates scheduled, email sent – now what? Too many businesses make the mistake of stopping here, assuming the work is done once the campaign...

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