How strategic thinking can help build a stronger brand

How strategic thinking can help build a stronger brand

A strong brand is about much more than a logo, a colour palette or a smart-looking website. It’s about what your business stands for, how people perceive you and why they should choose you over someone else. So, before investing in a new look or updating your...
What do we mean by the 5 P’s of marketing?

What do we mean by the 5 P’s of marketing?

When people hear the word marketing, they often think about social media, websites, email campaigns, advertising or perhaps a shiny new brochure. But marketing is much more than promotion. A useful way to look at the bigger picture is the 5 Ps of marketing: Product...
Telesales: Creating conversations that move sales forward

Telesales: Creating conversations that move sales forward

An inbox full of emails, a steady stream of LinkedIn messages, a barrage of targeted online advertising…it’s easy to assume that the telephone has had its day. It hasn’t. In our experience, telesales remains one of the most effective ways to create genuine...
How your marketing keeps working while you take a summer break

How your marketing keeps working while you take a summer break

Summer is a welcome chance to slow down, take holidays and step away from day-to-day operations. But while your team may be out of office, your marketing doesn’t need to be. With the right planning, your marketing can continue running in the background, keeping your...