01483 345417               hello@octopus-marketing.co.uk

How to build your marketing strategy using the 5 P’s

How to build your marketing strategy using the 5 P’s

Have you heard of the 5 P’s of marketing? It’s a framework that helps guide your marketing strategy and drives tactical campaigns: • Product – what you’re selling (if not a product, your service offering) • Price – how much you’re selling your product or service for •...
How to choose your company’s brand colour palette

How to choose your company’s brand colour palette

At OCTOPUS, we’ve worked on a plethora of brand projects in recent months. What we love about branding is creating a company personality that resonates not only with the product or service offering and target audience, but also with the company owner who will...
An introduction to referral marketing: a word-of-mouth initiative

An introduction to referral marketing: a word-of-mouth initiative

Referral marketing is a powerful marketing strategy for businesses seeking to expand their customer base, enhance brand visibility and develop credibility. Leveraging the power of word-of-mouth recommendations, referral marketing turns satisfied customers into brand...