marketing agency Archives - Page 5 of 14 - Octopus Marketing

How to choose your company’s brand colour palette

At OCTOPUS, we’ve worked on a plethora of brand projects in recent months. What we love about branding is creating a company personality that resonates not only with the product or service offering and target audience, but also with the company owner who will...

5 reasons why printed marketing material makes your business stand out

In an era dominated by digital marketing strategies, the importance of printed marketing material should not be underestimated. While online platforms and social media campaigns have their merits, the tangible impact of physical print continues to be a valuable asset...

An introduction to referral marketing: a word-of-mouth initiative

An introduction to referral marketing: a word-of-mouth initiative

Referral marketing is a powerful marketing strategy for businesses seeking to expand their customer base, enhance brand visibility and develop credibility. Leveraging the power of word-of-mouth recommendations, referral marketing turns satisfied customers into brand...

What are brand guidelines and why do I need them for my business?

In the dynamic world of business, where competition is fierce and first impressions matter, establishing a strong and consistent brand identity is crucial. One of the essential tools for achieving this is the creation and adherence to brand guidelines. These...

Why telesales is good for your business

Why telesales is good for your business

To achieve business growth, you have to focus not just on new customer acquisition, but also customer retention. Telesales is one of the best ways of doing both. It can help you find and connect with new customers, and keep existing customers by your side. What can...

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