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The multiple touchpoints of reaching out to a new prospect

The multiple touchpoints of reaching out to a new prospect

Never have we heard of a one chance encounter and conversation generating a worthwhile piece of business. In our experience, it takes time to convert prospects to sales and multiple touchpoints to generate attention and action from your target audience. When reaching...
Crafting your marketing action plan – let’s go!

Crafting your marketing action plan – let’s go!

Embarking on a marketing action plan can seem daunting, but it’s one of the most effective ways to focus your efforts and achieve measurable results. A clear plan ensures that every action you take aligns with your goals, keeps your team on track and maximises your...
Sales and marketing: the perfect match

Sales and marketing: the perfect match

The sales and marketing functions in your business both play crucial roles: Marketing attracts new leads to an organisation and improves brand image and visibility Sales nurture those leads and turn them into customers Traditionally viewed as distinct entities with...
Tips to help you achieve marketing success

Tips to help you achieve marketing success

What might be considered as a successful marketing campaign? In our experience, a successful marketing campaign effectively engages your target audience, drives brand awareness and meets or exceeds key performance indicators, such as increased sales, website traffic...