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What’s the difference between strategic and tactical marketing?

What’s the difference between strategic and tactical marketing?

Marketing efforts involve a blend of strategy and tactics, but these terms are not interchangeable. Understanding the distinction between strategic and tactical marketing can help businesses plan and execute more effective campaigns. Strategic marketing Strategic...
Celebrating our 13th business birthday: what have we learned?

Celebrating our 13th business birthday: what have we learned?

This week marks a significant milestone as OCTOPUS Marketing becomes a teenager, celebrating our 13th year in business! How did we get to where we are today? Undoubtedly with the help and support of our team, clients and partners from the wider business community –...
An introduction to referral marketing: a word-of-mouth initiative

An introduction to referral marketing: a word-of-mouth initiative

Referral marketing is a powerful marketing strategy for businesses seeking to expand their customer base, enhance brand visibility and develop credibility. Leveraging the power of word-of-mouth recommendations, referral marketing turns satisfied customers into brand...
Essential marketing campaigns for small business owners in 2024

Essential marketing campaigns for small business owners in 2024

For small business owners, staying ahead in the fast-paced world of marketing requires adaptability and foresight.  As we step into 2024, here are some of our ideas that you can undertake to help ensure your business is at the forefront of your customers’ minds:...