The multiple touchpoints of reaching out to a new prospect

The multiple touchpoints of reaching out to a new prospect

Never have we heard of a one chance encounter and conversation generating a worthwhile piece of business. In our experience, it takes time to convert prospects to sales and multiple touchpoints to generate attention and action from your target audience. When reaching...
What’s the difference between strategic and tactical marketing?

What’s the difference between strategic and tactical marketing?

Marketing efforts involve a blend of strategy and tactics, but these terms are not interchangeable. Understanding the distinction between strategic and tactical marketing can help businesses plan and execute more effective campaigns. Strategic marketing Strategic...
Celebrating our 13th business birthday: what have we learned?

Celebrating our 13th business birthday: what have we learned?

This week marks a significant milestone as OCTOPUS Marketing becomes a teenager, celebrating our 13th year in business! How did we get to where we are today? Undoubtedly with the help and support of our team, clients and partners from the wider business community –...
An introduction to referral marketing: a word-of-mouth initiative

An introduction to referral marketing: a word-of-mouth initiative

Referral marketing is a powerful marketing strategy for businesses seeking to expand their customer base, enhance brand visibility and develop credibility. Leveraging the power of word-of-mouth recommendations, referral marketing turns satisfied customers into brand...