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Sales and marketing: the perfect match

Sales and marketing: the perfect match

The sales and marketing functions in your business both play crucial roles: Marketing attracts new leads to an organisation and improves brand image and visibility Sales nurture those leads and turn them into customers Traditionally viewed as distinct entities with...
Tips to help you achieve marketing success

Tips to help you achieve marketing success

What might be considered as a successful marketing campaign? In our experience, a successful marketing campaign effectively engages your target audience, drives brand awareness and meets or exceeds key performance indicators, such as increased sales, website traffic...
How to build your marketing strategy using the 5 P’s

How to build your marketing strategy using the 5 P’s

Have you heard of the 5 P’s of marketing? It’s a framework that helps guide your marketing strategy and drives tactical campaigns: • Product – what you’re selling (if not a product, your service offering) • Price – how much you’re selling your product or service for •...
An introduction to referral marketing: a word-of-mouth initiative

An introduction to referral marketing: a word-of-mouth initiative

Referral marketing is a powerful marketing strategy for businesses seeking to expand their customer base, enhance brand visibility and develop credibility. Leveraging the power of word-of-mouth recommendations, referral marketing turns satisfied customers into brand...
Essential marketing campaigns for small business owners in 2024

Essential marketing campaigns for small business owners in 2024

For small business owners, staying ahead in the fast-paced world of marketing requires adaptability and foresight.  As we step into 2024, here are some of our ideas that you can undertake to help ensure your business is at the forefront of your customers’ minds:...