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How many marketing emails do you receive each week? And how many ads do you see on social media? Perhaps it’s too many to count. But how often do you receive a beautiful piece of physical marketing material through your letterbox? Not so often, right?

In this age of social media and online commerce, digital marketing is the default. And with good reason – online is a fantastic way to connect with your customers and spread the word about your business. But when every business is doing the same thing, how can you ensure your business stands out? By incorporating a bit of print marketing, that’s how.

What kinds of print marketing are we talking about?
Print marketing is any form of marketing that uses print media to connect with your audience. This could take the shape of printed brochures, postcards, business cards, posters and banners, or even stickers. Physical newspaper/magazine ads and billboards also count as print marketing.

Here at OCTOPUS, we’re big fans of the printed postcard. Postcards are surprisingly affordable to design and print – they’re small so you can achieve a really attractive result even on a budget – and they deliver a great impact. Because not every business invests in physical material like this.

The case for print in a digital world
Making your business stand out is just one advantage of printed marketing. Here are a few other benefits to tempt you:

  • It’s something tangible that your customers and contacts can hold in their hand, keep on their desk, or pin up on their wall. As such, it has a longer shelf life than digital media, ensuring your business stays top of mind. So if brand awareness is something you want to work on in 2023, you should absolutely consider print.
  • It communicates professionalism and credibility, because it shows that you value quality content. Customers will translate that quality to your product or service.
  • And it allows you to tell a story and go into more detail than, say, an online ad. In a printed brochure, for example, you can describe your company history, show off your team, and describe what you do and who you do it for.

Would you like your business to stand out in 2023? With print marketing you can build on your digital marketing efforts and connect more deeply with your audience. Drop us a line to see some examples of print marketing or to learn more about the benefits.

(Photo by Austin Distel on Unsplash)

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