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Spending money on professional copywriting: is it worth it?

Spending money on professional copywriting: is it worth it?

Many companies have a go at writing their own copy. When you’re just starting out or operating on a tiny budget, paying a professional copywriter can seem like a needless expense. After all, anyone can string a sentence together, right? How hard can it be to write...
How to choose the right event for your business

How to choose the right event for your business

Hosting a business event can do wonders for your company’s profile. But with so many to choose from, what type or format is right for you? Should you choose a series of seminars, for instance, or a one-off occasion? What about an informal breakfast, a smart business...