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Plan your 2022 marketing – in 5 easy steps

Plan your 2022 marketing – in 5 easy steps

2021 has been…interesting.  Now it’s time to clear the slate and start planning for a prosperous 2022. In this article, we show you how to create (or refresh) your marketing strategy for the next 12 months. To make life easier, why not help yourself to our handy...
5 reasons to invest (properly) in marketing

5 reasons to invest (properly) in marketing

Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....
Could your business benefit from better research?

Could your business benefit from better research?

‘Knowledge is power,’ as the saying goes. But in business, it might be more accurate to say ‘Knowledge leads to better decision making and results’. It may be less catchy, but it’s certainly true. Making business decisions based on solid research and accurate...
Why your company reputation is like a houseplant

Why your company reputation is like a houseplant

If you want your business to thrive, you need to pay attention to your company’s reputation – the sum of all the beliefs and opinions about the company held by its customers, employees, investors, suppliers, and so on. As some high-profile cases have painfully...