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Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money. Here are five reasons to spend that money wisely, and invest properly in marketing.

1. Marketing tells customers that you exist (and why they should buy from you)
Especially in busy online channels, it can be very hard for customers to find your business. And if they don’t know you exist, they can’t buy from you. Marketing helps customers discover your business – and, crucially, differentiate it from the competition.

2. Marketing tells you more about your customers
From conducting customer surveys to interrogating demographic insights on social media, marketing covers a wide range of activities that can help you better understand your audience. What kind of messages do customers respond to? Do they prefer certain types of images over others? Which types of offers are most successful? You can answer these questions, and more, through marketing.

3. Good marketing creates a more meaningful connection with your audience
Marketing is about inspiring certain thoughts and emotions – and this emotional connection is what causes customers to choose a brand, stay loyal to that brand, and tell their friends about it. In other words, marketing is why customers connect with some brands more than others. If you want customers to form a deeper attachment to your brand, you have to invest in marketing.

4. Marketing = leads = sales
We’d bet good money that you want to increase sales and grow revenue. Every business does! By investing in marketing, you can drive leads (more, better quality leads). And those quality leads can be turned into sales.

5. Good marketing saves you money
Just as good marketing creates a positive emotional connection, sloppy marketing can provoke a negative response. We’ve encountered so many businesses over the years who have tried to do marketing ‘on the cheap’ only to spend more money later on putting it right. Is it really worth the risk to save a few bob (and then probably spend more later on)? Far better to invest in quality, thoughtful marketing that gets the job done properly.

Effective marketing doesn’t have to cost the earth, but it does require some investment. At OCTOPUS, we’re here to ensure you spend that precious money wisely. Chat to us about marketing your business.

(Business photo created by tirachardz – www.freepik.com)

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