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How to choose your company’s brand colour palette

How to choose your company’s brand colour palette

At OCTOPUS, we’ve worked on a plethora of brand projects in recent months. What we love about branding is creating a company personality that resonates not only with the product or service offering and target audience, but also with the company owner who will...
Why telesales is good for your business

Why telesales is good for your business

To achieve business growth, you have to focus not just on new customer acquisition, but also customer retention. Telesales is one of the best ways of doing both. It can help you find and connect with new customers, and keep existing customers by your side. What can...
Think you don’t do any marketing for your business? Think again.

Think you don’t do any marketing for your business? Think again.

We meet many business owners who say something along the lines of, ‘We don’t do any marketing for our business. Never needed to.’ Respectfully, we disagree. Because any form of external communication is, at heart, marketing – whether it’s in person, on the phone,...
Outsourced marketing and why it’s good for business

Outsourced marketing and why it’s good for business

With so many changes happening in social media, new trends popping up every five minutes and the ever-growing demands of being present online, it’s not enough to have one in-house person running your marketing.  For small and mid-sized businesses, outsourced marketing...