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5 pro tips for promoting your business on social media

Love it or loathe it, social media is a must for promoting any business. It’s one of the most powerful ways to get noticed, grow your reach, and build a deeper connection with your audience. But with so many platforms and so much competition online, how can you get...

And ‘action’! Do your comms include a compelling call-to-action (CTA)?

Think about the last time you subscribed to a newsletter or clicked beyond the home page on a website. Chances are it was a call-to-action (CTA) that encouraged you to hit that button. This is the power of a good CTA – it literally prompts the audience to carry out...

Should you invest in a marketing package this year?

In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...

Developing new products and services? Here’s where (and when) to start

Developing new products and services? Here’s where (and when) to start

It’s no exaggeration to say that developing new products and services is essential for business success. New products and services inject fresh life into a business. They keep a business relevant, prosperous and profitable. But where do you start? And when? Here’s a...

Get more out of your lockdown marketing with a strategy and plan

Get more out of your lockdown marketing with a strategy and plan

Keeping your marketing active during times of business disruption can be a real challenge. But having a well-crafted marketing strategy, accompanied by a detailed marketing plan, certainly makes it easier. Here’s why you need both a marketing strategy and a plan –...

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