marketing strategy Archives - Page 5 of 9 - Octopus Marketing

The 4 essential elements of a creative brief

Every creative project – marketing and advertising copy, a new website, visual design projects, and so on – requires a creative brief. This is a document you prepare for the creative professionals who’ll be delivering your project. But it’s more than just a Word...

Why is printed marketing material (still) so important?

How many marketing emails do you receive each week? And how many ads do you see on social media? Perhaps it’s too many to count. But how often do you receive a beautiful piece of physical marketing material through your letterbox? Not so often, right? In this age of...

Here’s why you shouldn’t cut back on your marketing (and what to do instead)

Here’s why you shouldn’t cut back on your marketing (and what to do instead)

In the current economic climate, it makes sense that businesses want to trim spending. But knowing where to cut – and, conversely, where best to invest – is really tough. Marketing might seem like one of those non-essential spends that can easily be cut. You might...

Do you have a sales plan in place?

Do you have a sales plan in place?

In our previous article, we explored how your business planning and marketing planning go hand in hand. But have you also considered the importance of a sales plan? What is a sales plan? A sales plan is where you set sales targets for your business, and define the...

How does marketing fit into business planning (and what should you plan)?

We’re fast approaching that time of year when businesses typically review their business strategy and plan for the year ahead. Especially if you’re a smaller company, business planning can seem overwhelming or intimidating, but it doesn’t have to be that way. It’s...

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