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Think you don’t do any marketing for your business? Think again.

Think you don’t do any marketing for your business? Think again.

We meet many business owners who say something along the lines of, ‘We don’t do any marketing for our business. Never needed to.’ Respectfully, we disagree. Because any form of external communication is, at heart, marketing – whether it’s in person, on the phone,...
Outsourced marketing and why it’s good for business

Outsourced marketing and why it’s good for business

With so many changes happening in social media, new trends popping up every five minutes and the ever-growing demands of being present online, it’s not enough to have one in-house person running your marketing.  For small and mid-sized businesses, outsourced marketing...
Is your business saying enough (and saying the right things)?

Is your business saying enough (and saying the right things)?

Cast your mind back to the mid-90s. When the internet was a baby, social media didn’t exist, and few businesses had websites. And yet, this is when a certain Bill Gates famously said, ‘Content is king.’ Content, Gates predicted, would be key in the online era. Boy,...
Tried and trusted ways to nurture your business network

Tried and trusted ways to nurture your business network

We all know that networking is great for business. It’s how you build impactful connections, grow your reputation in your field, become more visible, and generate new clients. If you want to create and nurture relationships – and ultimately grow your business –...