outsourced marketing Archives - Octopus Marketing

A simpler way to manage your marketing

A simpler way to manage your marketing

Whatever stage of your journey, most businesses agree: marketing matters. The challenge is making it work consistently, without it becoming overwhelming or expensive. Hiring a full in-house team often isn’t realistic, but trying to manage everything in bits and pieces...

Keep showing up: Visibility builds stronger brands

Keep showing up: Visibility builds stronger brands

When the economy feels a little uncertain, one of the first budgets to face the axe is often marketing. On the surface, it seems like a logical step – tighten spending, focus on operations, weather the storm. But we’ve seen this mistake made time and again. Simply:...

Why it’s important to follow up your marketing campaigns – and how to do it

Why it’s important to follow up your marketing campaigns – and how to do it

You’ve launched your marketing campaign – content written, website updated, LinkedIn article visible in your feed, social media updates scheduled, email sent – now what? Too many businesses make the mistake of stopping here, assuming the work is done once the campaign...

I’ve got a logo – is that enough to launch my business?

In a word – no! Having a logo is an exciting step when launching your business – it gives you a visual identity. However, a logo alone isn’t enough to build a successful and recognisable brand. Your business needs more than just a symbol; it requires a clear identity,...

The multiple touchpoints of reaching out to a new prospect

The multiple touchpoints of reaching out to a new prospect

Never have we heard of a one chance encounter and conversation generating a worthwhile piece of business. In our experience, it takes time to convert prospects to sales and multiple touchpoints to generate attention and action from your target audience. When reaching...

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