How to host a really good event (one your guests will want to attend again and again)

Events come in all shapes and sizes: from large-scale sales conferences to more intimate lunches, seminars to share knowledge or tradeshows to showcase your products. Whatever it is, hosting a great event requires careful planning, creativity and attention to detail....

How to build your marketing strategy using the 5 P’s

Have you heard of the 5 P’s of marketing? It’s a framework that helps guide your marketing strategy and drives tactical campaigns: • Product – what you’re selling (if not a product, your service offering) • Price – how much you’re selling your product or service for •...

Is it time to evolve your brand?

Every business evolves over time. But has your brand evolved in line with your business? If it’s been a while since you last reviewed your brand, this article is for you. Because your brand might not be presenting the most up-to-date reflection of who you are as a...

Here’s why you shouldn’t cut back on your marketing (and what to do instead)

In the current economic climate, it makes sense that businesses want to trim spending. But knowing where to cut – and, conversely, where best to invest – is really tough. Marketing might seem like one of those non-essential spends that can easily be cut. You might...

How to start and grow an email marketing list

In last month’s update, we looked at how to get the best out of email marketing. But what if you’re starting an email list from scratch? How can you take the plunge and build a loyal, engaged list of subscribers? These practical strategies will help. Use an email...

How to host a really good event (one your guests will want to attend again and again)

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