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Have you heard of the ‘BBQ pitch’? Here’s how to use it.

Have you heard of the ‘BBQ pitch’? Here’s how to use it.

You’re at a friend’s BBQ, hot dog in one hand, cold beverage in the other. And just as you take a bite of your (questionably cooked) sausage, the inevitable happens: someone asks, ‘So what do you do for a living?’ You could mumble your standard answer and make polite...
How the 5 Ps of marketing help to grow your business

How the 5 Ps of marketing help to grow your business

Marketing is the action of promoting your products or services. Sounds simple, right? But to promote your products or services effectively, this marketing activity needs to be highly targeted. Which is where the five Ps of marketing come into play. Introducing the...
How to choose the right imagery for your brand

How to choose the right imagery for your brand

Brand imagery has always played a role in marketing, but in this age of Facebook and Instagram, it has never been more important.  To paraphrase Madonna, we’re living in a visual world, and your customers are visual girls (and boys). What is brand imagery? Brand...
How to start and grow an email marketing list

How to start and grow an email marketing list

In last month’s update, we looked at how to get the best out of email marketing.  But what if you’re starting an email list from scratch?  How can you take the plunge and build a loyal, engaged list of subscribers?  These practical strategies will help. Use an email...