What are brand guidelines and why do I need them for my business?

In the dynamic world of business, where competition is fierce and first impressions matter, establishing a strong and consistent brand identity is crucial. One of the essential tools for achieving this is the creation and adherence to brand guidelines. These...

Outsourced marketing and why it’s good for business

With so many changes happening in social media, new trends popping up every five minutes and the ever-growing demands of being present online, it’s not enough to have one in-house person running your marketing. For small and mid-sized businesses, outsourced marketing...

Is it time to evolve your brand?

Every business evolves over time. But has your brand evolved in line with your business? If it’s been a while since you last reviewed your brand, this article is for you. Because your brand might not be presenting the most up-to-date reflection of who you are as a...

The importance of knowing what you do … before you tell your customers

You know what your business does, right? It makes perfect sense to you. But does it make perfect sense to your target audience? Can your customers (and potential customers) easily define what your business does, and why it matters to them? It’s a challenge many...

Need to write a design brief? Here’s how to do it.

Whether it’s a logo and brand design, brochure, flyer, website or any other kind of visual content, good design matters. To get the right design for your business, you need to think about how you want the finished product to look and then brief your designer...

What are brand guidelines and why do I need them for my business?

Outsourced marketing and why it’s good for business

The importance of knowing what you do … before you tell your customers

Need to write a design brief? Here’s how to do it.

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