brand design Archives - Page 2 of 3 - Octopus Marketing

5 reasons why printed marketing material makes your business stand out

In an era dominated by digital marketing strategies, the importance of printed marketing material should not be underestimated. While online platforms and social media campaigns have their merits, the tangible impact of physical print continues to be a valuable asset...

What are brand guidelines and why do I need them for my business?

In the dynamic world of business, where competition is fierce and first impressions matter, establishing a strong and consistent brand identity is crucial. One of the essential tools for achieving this is the creation and adherence to brand guidelines. These...

Outsourced marketing and why it’s good for business

With so many changes happening in social media, new trends popping up every five minutes and the ever-growing demands of being present online, it’s not enough to have one in-house person running your marketing. For small and mid-sized businesses, outsourced marketing...

Is it time to evolve your brand?

Every business evolves over time. But has your brand evolved in line with your business? If it’s been a while since you last reviewed your brand, this article is for you. Because your brand might not be presenting the most up-to-date reflection of who you are as a...

The importance of knowing what you do … before you tell your customers

You know what your business does, right? It makes perfect sense to you. But does it make perfect sense to your target audience? Can your customers (and potential customers) easily define what your business does, and why it matters to them? It’s a challenge many...

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