01483 345417               hello@octopus-marketing.co.uk

Have you heard of the ‘BBQ pitch’? Here’s how to use it.

Have you heard of the ‘BBQ pitch’? Here’s how to use it.

You’re at a friend’s BBQ, hot dog in one hand, cold beverage in the other. And just as you take a bite of your (questionably cooked) sausage, the inevitable happens: someone asks, ‘So what do you do for a living?’ You could mumble your standard answer and make polite...
How the 5 Ps of marketing help to grow your business

How the 5 Ps of marketing help to grow your business

Marketing is the action of promoting your products or services. Sounds simple, right? But to promote your products or services effectively, this marketing activity needs to be highly targeted. Which is where the five Ps of marketing come into play. Introducing the...
How to choose the right imagery for your brand

How to choose the right imagery for your brand

Brand imagery has always played a role in marketing, but in this age of Facebook and Instagram, it has never been more important.  To paraphrase Madonna, we’re living in a visual world, and your customers are visual girls (and boys). What is brand imagery? Brand...
Plan your 2022 marketing – in 5 easy steps

Plan your 2022 marketing – in 5 easy steps

2021 has been…interesting.  Now it’s time to clear the slate and start planning for a prosperous 2022. In this article, we show you how to create (or refresh) your marketing strategy for the next 12 months. To make life easier, why not help yourself to our handy...