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5 pro tips for promoting your business on social media

Love it or loathe it, social media is a must for promoting any business. It’s one of the most powerful ways to get noticed, grow your reach, and build a deeper connection with your audience. But with so many platforms and so much competition online, how can you get...

And ‘action’! Do your comms include a compelling call-to-action (CTA)?

Think about the last time you subscribed to a newsletter or clicked beyond the home page on a website. Chances are it was a call-to-action (CTA) that encouraged you to hit that button. This is the power of a good CTA – it literally prompts the audience to carry out...

How to communicate what your business does – in 7 easy steps

For a customer to fall in love with a brand – and stay loyal to that brand – they first need to understand what the brand has to offer. Therefore, winning the hearts and heads of your audience is all about communication. Yes, you need a well-designed product or...

5 reasons to invest (properly) in marketing

Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....

Marketing vs copywriting and design

Whatever your field of expertise, there are probably some common misconceptions around what you do. The same is true of marketing. When we were recently chatting with one of our business peers, we mentioned that one of our local networking groups was attended by a...

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