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Get more out of your lockdown marketing with a strategy and plan

Get more out of your lockdown marketing with a strategy and plan

Keeping your marketing active during times of business disruption can be a real challenge. But having a well-crafted marketing strategy, accompanied by a detailed marketing plan, certainly makes it easier. Here’s why you need both a marketing strategy and a plan –...
Telemarketing: Does it work?

Telemarketing: Does it work?

If you think good marketing is all about email communications, social media presence and viral sensations, you’re not alone. Digital strategies are the go-to tactic for companies of all shapes and sizes these days, leading many clients to raise an interesting...
5 reasons to outsource your marketing in 2020

5 reasons to outsource your marketing in 2020

If you want to improve your business and get more out of your time this year (what business owner doesn’t?), one of the smartest things you can do is outsource your marketing. Here are five reasons why outsourcing marketing makes sense. 1. You get easy access to...
Being creative isn’t always about designing pretty things

Being creative isn’t always about designing pretty things

As marketeers, one of our credentials is that we’re creative. That can instantly drum up an image of us designing nice things – logos, leaflets, websites – and you’d be right. But being creative, to us, also means (to coin an old-fashioned corporate term) ‘thinking...
Inbound and outbound marketing: what’s the difference?

Inbound and outbound marketing: what’s the difference?

According to data compiled by Hubspot, 63% of companies surveyed [1] stated that generating traffic and leads is their top marketing challenge. We can vouch for that; of the prospects we meet and clients we work with, they face the same challenge more than any other....