guildford Archives - Page 8 of 17 - Octopus Marketing

5 pro tips for promoting your business on social media

Love it or loathe it, social media is a must for promoting any business. It’s one of the most powerful ways to get noticed, grow your reach, and build a deeper connection with your audience. But with so many platforms and so much competition online, how can you get...

And ‘action’! Do your comms include a compelling call-to-action (CTA)?

Think about the last time you subscribed to a newsletter or clicked beyond the home page on a website. Chances are it was a call-to-action (CTA) that encouraged you to hit that button. This is the power of a good CTA – it literally prompts the audience to carry out...

How do you communicate the small messages?

Don’t sweat the small stuff. A useful mantra for life, but a rubbish way to think about marketing. Because, when it comes to communicating with your audience, small messages matter. In fact, you could be missing lots of chances to communicate a tiny – but mighty –...

How to communicate what your business does – in 7 easy steps

For a customer to fall in love with a brand – and stay loyal to that brand – they first need to understand what the brand has to offer. Therefore, winning the hearts and heads of your audience is all about communication. Yes, you need a well-designed product or...

5 reasons to invest (properly) in marketing

Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....

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