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Tried and trusted ways to nurture your business network

Tried and trusted ways to nurture your business network

We all know that networking is great for business. It’s how you build impactful connections, grow your reputation in your field, become more visible, and generate new clients. If you want to create and nurture relationships – and ultimately grow your business –...

Practising what we preach – why we’ve refreshed our brand and website

Have you noticed the OCTOPUS website and brand has had a facelift? (It’s beautiful, even if we do say so ourselves!) We thought this was the perfect opportunity to give you a behind-the-scenes glimpse – a quick delve into why we decided to refresh our brand, and what...

5 reasons why outsourcing your marketing is good for business

5 reasons why outsourcing your marketing is good for business

Outsourcing your marketing isn’t just a convenience – it’s a savvy move for your business. Let’s explore the five biggest reasons why companies choose to outsource their marketing, and see how those reasons might apply to your business. Reason #1 – You’ll probably...

How to generate leads for your business … in 5 simple steps

How to generate leads for your business … in 5 simple steps

Every business needs a healthy sales pipeline that turns leads into paying customers. Without that, you’ll struggle to secure new clients and grow as a business. So far, so sensible. But how do you generate those leads if you’re not a sales professional and you don’t...

The 4 essential elements of a creative brief

Every creative project – marketing and advertising copy, a new website, visual design projects, and so on – requires a creative brief. This is a document you prepare for the creative professionals who’ll be delivering your project. But it’s more than just a Word...

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