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Have you heard of the ‘BBQ pitch’? Here’s how to use it.

Have you heard of the ‘BBQ pitch’? Here’s how to use it.

You’re at a friend’s BBQ, hot dog in one hand, cold beverage in the other. And just as you take a bite of your (questionably cooked) sausage, the inevitable happens: someone asks, ‘So what do you do for a living?’ You could mumble your standard answer and make polite...
How the 5 Ps of marketing help to grow your business

How the 5 Ps of marketing help to grow your business

Marketing is the action of promoting your products or services. Sounds simple, right? But to promote your products or services effectively, this marketing activity needs to be highly targeted. Which is where the five Ps of marketing come into play. Introducing the...
7 ways to ensure your email marketing hits the spot

7 ways to ensure your email marketing hits the spot

Email marketing – using email to promote your business’s products or services – remains a powerful marketing channel, even in this age of social media and video. Why? Because it’s a direct line to people who actively want to hear from you. Get these communications...
5 positive behaviours to cultivate in 2022

5 positive behaviours to cultivate in 2022

We’re lucky to collaborate with some incredible business owners. People who, despite the cloud of uncertainty hanging over the last couple of years, have focused on positive action. Helping other business owners. Supporting their teams. Making life easier for...