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How marketing fills the pipeline and sales closes the deal

How marketing fills the pipeline and sales closes the deal

Marketing and sales are often mentioned in the same breath, yet they play distinct and complementary roles in driving growth. If revenue is the outcome, marketing creates the opportunities, and sales turns those opportunities into new business. How marketing creates...
Don’t miss the sale: How to nurture and close more opportunities

Don’t miss the sale: How to nurture and close more opportunities

Marketing can bring in leads but leads alone don’t pay the bills. Too often, businesses invest heavily in generating interest only to watch opportunities slip away because there’s no clear plan to nurture and close the sale. At OCTOPUS Marketing, we see this all the...
Why telesales is good for your business

Why telesales is good for your business

To achieve business growth, you have to focus not just on new customer acquisition, but also customer retention. Telesales is one of the best ways of doing both. It can help you find and connect with new customers, and keep existing customers by your side. What can...
Do you have a sales plan in place?

Do you have a sales plan in place?

In our previous article, we explored how your business planning and marketing planning go hand in hand. But have you also considered the importance of a sales plan? What is a sales plan? A sales plan is where you set sales targets for your business, and define the...
Being creative isn’t always about designing pretty things

Being creative isn’t always about designing pretty things

As marketeers, one of our credentials is that we’re creative. That can instantly drum up an image of us designing nice things – logos, leaflets, websites – and you’d be right. But being creative, to us, also means (to coin an old-fashioned corporate term) ‘thinking...