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One reason why marketing is important for your business

One reason why marketing is important for your business

You’ll sell more of your product or service. It’s that simple. Yet many companies overlook the importance of implementing a marketing strategy that’s supported by a variety of campaigns. Why? Perhaps they don’t have the knowledge, perhaps they don’t have the resource,...
Growing your business through service packages

Growing your business through service packages

As consumers, we’re well used to the idea of products being offered as part of a bundle or package. If you’re getting married, for instance, you might buy a wedding stationery package that includes invitations, RSVP cards and information cards. Or your next holiday...
Business blog: what should you write?

Business blog: what should you write?

Many business owners, marketing and sales professionals say to us, ‘I know I need to write regular articles, but I don’t know what to write!’ Coming up with interesting topics may seem like a dark art, but it’s actually a surprisingly methodical process. So if you’re...
8 ways to market your business on a small budget

8 ways to market your business on a small budget

Marketing is an essential way to promote your brand and generate sales leads. But, in our experience, many generally smaller businesses struggle to commit precious funds to marketing activity. Thankfully, there are plenty of ways to raise the profile of your business...