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How to take your retail business online

How to take your retail business online

During these difficult times, many small business owners (particularly those in the retail industry) are looking for ways to  continue trading.  Self isolation and social distancing are making it increasingly difficult (nigh-on impossible) for business owners to...
Telemarketing: Does it work?

Telemarketing: Does it work?

If you think good marketing is all about email communications, social media presence and viral sensations, you’re not alone. Digital strategies are the go-to tactic for companies of all shapes and sizes these days, leading many clients to raise an interesting...
What is marketing?

What is marketing?

Tell anyone you work in marketing and they’ll invariably say something like, ‘What does that involve then?’ It’s one of those terms we’re all familiar with, without necessarily knowing what it means. Over the years, we’ve had all sorts of people ask us what marketing...
5 reasons to outsource your marketing in 2020

5 reasons to outsource your marketing in 2020

If you want to improve your business and get more out of your time this year (what business owner doesn’t?), one of the smartest things you can do is outsource your marketing. Here are five reasons why outsourcing marketing makes sense. 1. You get easy access to...
Being creative isn’t always about designing pretty things

Being creative isn’t always about designing pretty things

As marketeers, one of our credentials is that we’re creative. That can instantly drum up an image of us designing nice things – logos, leaflets, websites – and you’d be right. But being creative, to us, also means (to coin an old-fashioned corporate term) ‘thinking...
Inbound and outbound marketing: what’s the difference?

Inbound and outbound marketing: what’s the difference?

According to data compiled by Hubspot, 63% of companies surveyed [1] stated that generating traffic and leads is their top marketing challenge. We can vouch for that; of the prospects we meet and clients we work with, they face the same challenge more than any other....