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Spending money on professional copywriting: is it worth it?

Spending money on professional copywriting: is it worth it?

Many companies have a go at writing their own copy. When you’re just starting out or operating on a tiny budget, paying a professional copywriter can seem like a needless expense. After all, anyone can string a sentence together, right? How hard can it be to write...
Why an out-of-date website is an ineffective website

Why an out-of-date website is an ineffective website

When did you last look at your website? If you’re anything like us, you’re probably very familiar with your own website and visit it often. But when did you last really look at it, carefully reviewing the content, design and usability of the site? If the answer is,...
8 ways to market your business on a small budget

8 ways to market your business on a small budget

Marketing is an essential way to promote your brand and generate sales leads. But, in our experience, many generally smaller businesses struggle to commit precious funds to marketing activity. Thankfully, there are plenty of ways to raise the profile of your business...
How to choose the right event for your business

How to choose the right event for your business

Hosting a business event can do wonders for your company’s profile. But with so many to choose from, what type or format is right for you? Should you choose a series of seminars, for instance, or a one-off occasion? What about an informal breakfast, a smart business...