marketing agency Archives - Page 10 of 15 - Octopus Marketing

How do you communicate the small messages?

Don’t sweat the small stuff. A useful mantra for life, but a rubbish way to think about marketing. Because, when it comes to communicating with your audience, small messages matter. In fact, you could be missing lots of chances to communicate a tiny – but mighty –...

The importance of knowing what you do … before you tell your customers

You know what your business does, right? It makes perfect sense to you. But does it make perfect sense to your target audience? Can your customers (and potential customers) easily define what your business does, and why it matters to them? It’s a challenge many...

How to communicate what your business does – in 7 easy steps

For a customer to fall in love with a brand – and stay loyal to that brand – they first need to understand what the brand has to offer. Therefore, winning the hearts and heads of your audience is all about communication. Yes, you need a well-designed product or...

5 reasons to invest (properly) in marketing

Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....

Marketing vs copywriting and design

Whatever your field of expertise, there are probably some common misconceptions around what you do. The same is true of marketing. When we were recently chatting with one of our business peers, we mentioned that one of our local networking groups was attended by a...

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