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How the 5 Ps of marketing help to grow your business

How the 5 Ps of marketing help to grow your business

Marketing is the action of promoting your products or services. Sounds simple, right? But to promote your products or services effectively, this marketing activity needs to be highly targeted. Which is where the five Ps of marketing come into play. Introducing the...
How to choose the right imagery for your brand

How to choose the right imagery for your brand

Brand imagery has always played a role in marketing, but in this age of Facebook and Instagram, it has never been more important.  To paraphrase Madonna, we’re living in a visual world, and your customers are visual girls (and boys). What is brand imagery? Brand...
7 ways to ensure your email marketing hits the spot

7 ways to ensure your email marketing hits the spot

Email marketing – using email to promote your business’s products or services – remains a powerful marketing channel, even in this age of social media and video. Why? Because it’s a direct line to people who actively want to hear from you. Get these communications...
5 positive behaviours to cultivate in 2022

5 positive behaviours to cultivate in 2022

We’re lucky to collaborate with some incredible business owners. People who, despite the cloud of uncertainty hanging over the last couple of years, have focused on positive action. Helping other business owners. Supporting their teams. Making life easier for...