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Think you don’t do any marketing for your business? Think again.

Think you don’t do any marketing for your business? Think again.

We meet many business owners who say something along the lines of, ‘We don’t do any marketing for our business. Never needed to.’ Respectfully, we disagree. Because any form of external communication is, at heart, marketing – whether it’s in person, on the phone,...
Outsourced marketing and why it’s good for business

Outsourced marketing and why it’s good for business

With so many changes happening in social media, new trends popping up every five minutes and the ever-growing demands of being present online, it’s not enough to have one in-house person running your marketing.  For small and mid-sized businesses, outsourced marketing...
5 reasons why outsourcing your marketing is good for business

5 reasons why outsourcing your marketing is good for business

Outsourcing your marketing isn’t just a convenience – it’s a savvy move for your business. Let’s explore the five biggest reasons why companies choose to outsource their marketing, and see how those reasons might apply to your business. Reason #1 – You’ll probably...
Is it time to evolve your brand?

Is it time to evolve your brand?

Every business evolves over time. But has your brand evolved in line with your business? If it’s been a while since you last reviewed your brand, this article is for you. Because your brand might not be presenting the most up-to-date reflection of who you are as a...
Do you have a sales plan in place?

Do you have a sales plan in place?

In our previous article, we explored how your business planning and marketing planning go hand in hand. But have you also considered the importance of a sales plan? What is a sales plan? A sales plan is where you set sales targets for your business, and define the...