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What captures your attention on social media?

What captures your attention on social media?

Some companies make the mistake of treating social media as a one-way street. You know the type – they tweet the same messages over and over again, pollute your Facebook news feed with hard-sell guff, and almost never engage with followers. Are you doing enough to...
Growing your business through service packages

Growing your business through service packages

As consumers, we’re well used to the idea of products being offered as part of a bundle or package. If you’re getting married, for instance, you might buy a wedding stationery package that includes invitations, RSVP cards and information cards. Or your next holiday...
When it comes to marketing, are you seeing the bigger picture?

When it comes to marketing, are you seeing the bigger picture?

Particularly in smaller and mid-sized businesses, there can be a temptation to focus on individual marketing campaigns in isolation. Marketing can be sporadic and reactive, rather than focused and proactive. And while individual campaigns are obviously important, and...
Is it time for an away day?

Is it time for an away day?

At this time of year, many companies are starting a new financial year. As such, many are reviewing past performance, and looking for ways to enhance the performance of their teams over the coming financial year. If that sounds like your company, have you considered...
5 common business blog mistakes (and how to avoid them!)

5 common business blog mistakes (and how to avoid them!)

Chances are you know that blogging is good for business. But is your business blog really living up to its full potential – or are you falling foul of some major blogging blunders? Here are five business blog errors that we see on a regular basis. All of them are easy...
4 reasons why your business website needs a blog

4 reasons why your business website needs a blog

If your company website doesn’t include a regularly updated blog, are you missing out on important marketing opportunities? Most marketing professionals would answer that with a firm ‘yes’; 55% of marketers say blogging is their top priority for inbound marketing...