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Business blog: what should you write?

Business blog: what should you write?

Many business owners, marketing and sales professionals say to us, ‘I know I need to write regular articles, but I don’t know what to write!’ Coming up with interesting topics may seem like a dark art, but it’s actually a surprisingly methodical process. So if you’re...
How to turn a cold call rejection into a conversation

How to turn a cold call rejection into a conversation

You know how it goes. You’ve called up a prospect, barely introduced yourself and your proposition, and the prospect quickly says something like, ‘Sounds interesting. Why don’t you just send me the details in an email?’ You’ve been rebuffed. Sure, it’s a polite,...
Spending money on professional copywriting: is it worth it?

Spending money on professional copywriting: is it worth it?

Many companies have a go at writing their own copy. When you’re just starting out or operating on a tiny budget, paying a professional copywriter can seem like a needless expense. After all, anyone can string a sentence together, right? How hard can it be to write...
Why an out-of-date website is an ineffective website

Why an out-of-date website is an ineffective website

When did you last look at your website? If you’re anything like us, you’re probably very familiar with your own website and visit it often. But when did you last really look at it, carefully reviewing the content, design and usability of the site? If the answer is,...