Practising what we preach – why we’ve refreshed our brand and website

Have you noticed the OCTOPUS website and brand has had a facelift? (It’s beautiful, even if we do say so ourselves!) We thought this was the perfect opportunity to give you a behind-the-scenes glimpse – a quick delve into why we decided to refresh our brand, and what...

5 reasons why outsourcing your marketing is good for business

Outsourcing your marketing isn’t just a convenience – it’s a savvy move for your business. Let’s explore the five biggest reasons why companies choose to outsource their marketing, and see how those reasons might apply to your business. Reason #1 – You’ll probably...

Is it time to evolve your brand?

Every business evolves over time. But has your brand evolved in line with your business? If it’s been a while since you last reviewed your brand, this article is for you. Because your brand might not be presenting the most up-to-date reflection of who you are as a...

Why is printed marketing material (still) so important?

How many marketing emails do you receive each week? And how many ads do you see on social media? Perhaps it’s too many to count. But how often do you receive a beautiful piece of physical marketing material through your letterbox? Not so often, right? In this age of...

Here’s why you shouldn’t cut back on your marketing (and what to do instead)

In the current economic climate, it makes sense that businesses want to trim spending. But knowing where to cut – and, conversely, where best to invest – is really tough. Marketing might seem like one of those non-essential spends that can easily be cut. You might...

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